Macy’s launches artisan collection
Macy’s has introduced Shop for a Better World, a collection of one-of-a-kind artisan creations from recovering regions such as Cambodia, Indonesia and Rwanda that will be available online and at select stores this fall.
The shop expands on a collection of baskets that was originally introduced fours years ago as a partnership between Macy’s, Fair Winds Trading and women artisans in Rwanda. The goal was to provide income generating opportunities for these artisans.
Based on the success of that original partnership, Shop for a Better World expands the product offering to including Cambodian silks, Indonesian crafts and other items. The original goals, however, remain and include: Nurture local production, employ rural populations, preserve artisan traditions, provide income and education and create a sustainable business.