Macy's expands consumer electronics kiosks program

Share this article:

Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program.

The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.

The products available from the kiosks include iPods, Canon and Samsung digital cameras, MyVu Personal Media Viewers, headphones from several brands and mobile accessories by Belkin. Prices range from $14.99 to $349.99.

“Getting product information easily without pressure, and not waiting for someone with a key to unlock a cabinet or get the product from a back room — this is the type of comfortable shopping environment that today's technology buyer appreciates,“ said Chris Mizer, SVP of customer operations at Macy's, in a statement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.