Machine Learning

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

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The Tesla and SpaceX CEO calls for regulation now, before it's too late

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

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Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

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Even in the age of AI, there's still a place for the traditional focus group

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

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Planning your first marketing chatbot? Here are some tips

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

DMN Looks at AI

DMN Looks at AI

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Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

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Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Facebook Bot Simplicity Issues Plagues Adoption

Facebook Bot Simplicity Issues Plagues Adoption

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The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

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