Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered
Bringing programmatic precision to healthcare marketing, while remaining privacy compliant
Despite huge advances in AI, you still need a human in the loop
Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018
There are three trouble points with machine learning that are being overlooked, to our own detriment and, possibly, peril
AI is set to impact almost every part of the automotive business, from marketing to retail
Google's dynamic approach to chatbot analytics
Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics
Using marketing technology and marketing strategy to make personalization a reality
Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?
Democratizing access to AI, and to tech careers
Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down
Senior Research Director Gil Canare talks process and technology
Advanced analytics, incorporating machine learning, is becoming an important route to growth
Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE
David Dunne of Velocidi talks about the company's AI-powered data quality roadmap
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients
What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
In-house AI puts the predictive in partner marketing
The B2B buyer journey has changed, and brands need to react
How Lotame Data Exchange is pushing the audience data envelope
The Tesla and SpaceX CEO calls for regulation now, before it's too late
Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots
Our weekly column about marketing tech and ops
In the second part of a two part feature, a closer look at Pega's customer engagement offerings
Pega aims to go head-to-head with Salesforce: part one of a two-part feature
Matt Senatore offers some observations on the now and future state of Account Based Marketing
Even in the age of AI, there's still a place for the traditional focus group
AI powers a bottom-up approach for data-driven omnichannel marketing
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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