The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
How to guard against biases that can wreck your analytics results and machine learning models
Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff
Our weekly column about marketing tech and ops
At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Jonas Almgren describes how his company is bringing machine learning to the world of art.
Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future
Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology
Family-owned luxury lingerie company Cosabella is placing its faith in AI
Adobe comes out punching with its new Experience Cloud
Top practitioners talk to us about the benefits and limitations of machine learning and AI
Machine learning can take marketers beyond personas
George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space
Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands
Navigating the funnel is tortuous enough. Robots may not be the answer at this time.
It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016
A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.
Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream
Invoca puts AI at the heart of its voice marketing strategy
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
Why AI will grow in popularity for marketers
An omni-channel customer service platform battles "dumb bots" with machine learning
How will Salesforce's Einstein offering need to change to meet the needs of customers?
AI isn't yet ready to replace human contact
Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts
There are good reasons for Salesforce to walk away from Twitter acquisition talks
Salesforce launches Einstein AI for its "customer success" platform
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.