Machine Learning

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

Identifying Data Bias Early

Identifying Data Bias Early

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How to guard against biases that can wreck your analytics results and machine learning models

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

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Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

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Our weekly column about marketing tech and ops

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

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At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

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Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

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Jonas Almgren describes how his company is bringing machine learning to the world of art.

Contemplating the AI Revolution

Contemplating the AI Revolution

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Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

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Family-owned luxury lingerie company Cosabella is placing its faith in AI

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

What Machine Learning  Can (and Can't) Do

What Machine Learning Can (and Can't) Do

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Top practitioners talk to us about the benefits and limitations of machine learning and AI

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

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Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

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It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

The Robots Took Over in 2016

The Robots Took Over in 2016

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A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Just Don't Call it A.I.

Just Don't Call it A.I.

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Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

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Invoca puts AI at the heart of its voice marketing strategy

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

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New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

Embedded AI Makes Sense for Marketers

Embedded AI Makes Sense for Marketers

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Why AI will grow in popularity for marketers

One on One: Fred Hsu on Training Smart Chatbots

One on One: Fred Hsu on Training Smart Chatbots

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An omni-channel customer service platform battles "dumb bots" with machine learning

The Dreamforce AI Dream

The Dreamforce AI Dream

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How will Salesforce's Einstein offering need to change to meet the needs of customers?

Five9 on Dealing with Einstein

Five9 on Dealing with Einstein

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AI isn't yet ready to replace human contact

One on One: Demandbase Brings AI to ABM

One on One: Demandbase Brings AI to ABM

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Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

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There are good reasons for Salesforce to walk away from Twitter acquisition talks

Salesforce: Cloud + AI = Einstein

Salesforce: Cloud + AI = Einstein

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Salesforce launches Einstein AI for its "customer success" platform

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