Machine Learning

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

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Google's dynamic approach to chatbot analytics

The Use of AI in Quote-to-Cash

The Use of AI in Quote-to-Cash

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Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics

Personalization: Are We There Yet?

Personalization: Are We There Yet?

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Using marketing technology and marketing strategy to make personalization a reality

What About the Workers?: Voices from Dreamforce #1

What About the Workers?: Voices from Dreamforce #1

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Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

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Democratizing access to AI, and to tech careers

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

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Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

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Advanced analytics, incorporating machine learning, is becoming an important route to growth

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

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Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

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The Tesla and SpaceX CEO calls for regulation now, before it's too late

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

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Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

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Even in the age of AI, there's still a place for the traditional focus group

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

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