The holding company aims to create the world's top digital agency.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
Amazon.com has agreed to acquire Kiva Systems for $775 million in cash, the company said in a statement. Kiva Systems, which will retain its brand, provides end-to-end material handling solutions for distribution centers, which include automated robots for moving inventory and software for tracking products throughout the picking and sorting process.
UPS has reached an agreement to acquire Dutch-based international delivery services company TNT Express, said UPS director of global media services Norman Black. TNT Express's major shareholders have agreed on UPS's all-cash offer at $6.8 billion. UPS expects the deal to close during the third quarter of 2012.
Infogroup, a database services provider, has acquired Seattle-based data company GoTime, Christian Ward, chief data officer of Infogroup told Direct Marketing News. Terms of the deal were not disclosed.
Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.
Mergers and acquisition (M&A) value in the marketing, media, technology and services industries increased 9% to $43.4 billion in the third quarter of 2011 compared with Q2, according to a transactions report from Petsky Prunier, an investment bank. Seven hundred and seventy one transactions occurred during the quarter, an increase of 9% compared to the second quarter.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.