M-commerce stealing business from e-commerce?

Share this article:

Is mobile commerce increasing companies' sales, or is it cannibalizing their e-commerce business?

That was one of the discussions held at MeritDirect's Business Mailer's Co-Op and Interactive Marketing Conference on July 15 in White Plains, NY. The sentiment shared by those speaking was that m-commerce isn't having much of an impact today but that companies still should be moving in that direction.

“We don't consider that to be business that we wouldn't have gotten if we weren't mobile-ready,” said Kevin Lyons-Tarr, president of 4imprint, which sells personalized items such as office supplies, clothing and drinkware. “That will probably change over time.”

Said Brad Darooge, CEO of Baudville, which sells recognition gifts and awards: “It probably is cannibalizing some of what we're doing. But we would rather cannibalize ourselves than let someone else do it.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...