Lyris Plants Flag in British Market

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E-mail marketing software firm Lyris Technologies opened an office in London to serve the British market.

The company will promote its Lyris ListManager 9.0 tool to help British marketers with their e-mail marketing campaigns. The software can handle 500,000 e-mails an hour, Lyris claims.

Lyris has operated remotely in Britain for the past three years. Local clients include VNU Business Publications and the Arsenal Football Club.

Founded in 1994 and based in Emeryville, CA, Lyris offers its e-mail marketing software services to more than 5,000 marketers worldwide. The company is a subsidiary of J. L. Halsey Corp.

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