Lyris increases Web page download speed with Gomez partnership

Share this article:

E-mail marketing services firm Lyris Inc. said it has improved the response time of its Web page downloads by more than 30% since its recent adoption of Gomez's Active Network XF platform.

Lyris signed up with Gomez for its Web application experience management services in order to monitor and improve the online experience.

“This is part of the new Lyris HQ vision, which focuses on enhancing the interface of our suite of services and combining Web marketing tools such as analytics, e-mail and asset management into one place,” said Jeremy Franzen, director of hosted services at Lyris.

“The way that an e-mail looks on a page and how the landing pages load all come from the servers, and we are trying to clean out the bottle necks on this back end to optimize the experience.”

The Gomez Network XF monitors Web sites from 80 globally located Internet backbone nodes and combines the information with the Active Last Mile XF, which monitors more than 30,000 end-user desktops at different connection speeds, ISPs and locations from the end user experience. This information is then given to clients including Lyris in charts and data that identify performance bottlenecks and their causes — be it a third party, an ISP or an internal problem.

This is the first part of what will be a continued partnership. “We are just getting started in our new HQ idea and there will be much more to come,” Franzen said.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?