Lyris helps manage Hay House author e-mail lists

Share this article:

Self-help book publisher Hay House Publishing House confirmed e-mail marketing firm Lyris Technologies Inc. as the manager of its authors' e-mails lists.

Hay House, Carlsbad, CA, is using e-mail to expand its marketing efforts after the momentum it gained in March when four of its titles hit the New York Times bestseller list simultaneously.

The bestsellers include "Exploring the Levels of Creation" by Sylvia Browne ($15.16) and "10 Secrets for Success and Inner Peace" by Wayne Dyer ($11.96). The publisher also sells audio CDs like "Power to Change" by Marianne Williamson ($19.16) and card decks like "The Secrets of Millionaire Mind Cards" ($12.76).

Hay House sends e-mail newsletters about events and new products, as well as promotional messages with exclusive discounts to its existing customer base and to new prospects that attend its events and conferences.

Since Hay House hired Lyris, the publisher claims its list size has increased by 200 percent and its average daily sales volume has increased by 20 percent.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.