Lyris helps manage Hay House author e-mail lists

Share this article:

Self-help book publisher Hay House Publishing House confirmed e-mail marketing firm Lyris Technologies Inc. as the manager of its authors' e-mails lists.

Hay House, Carlsbad, CA, is using e-mail to expand its marketing efforts after the momentum it gained in March when four of its titles hit the New York Times bestseller list simultaneously.

The bestsellers include "Exploring the Levels of Creation" by Sylvia Browne ($15.16) and "10 Secrets for Success and Inner Peace" by Wayne Dyer ($11.96). The publisher also sells audio CDs like "Power to Change" by Marianne Williamson ($19.16) and card decks like "The Secrets of Millionaire Mind Cards" ($12.76).

Hay House sends e-mail newsletters about events and new products, as well as promotional messages with exclusive discounts to its existing customer base and to new prospects that attend its events and conferences.

Since Hay House hired Lyris, the publisher claims its list size has increased by 200 percent and its average daily sales volume has increased by 20 percent.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.