Lyris exec McDonald joins Silverpop

Share this article:

Veteran e-mail marketing executive Loren McDonald has left Lyris and joined Silverpop's senior executive team.

He will serve as VP of industry relations for Silverpop, responsible for representing the firm in the industry with leadership activities and best practices advice.

“Thought leadership is so important in the e-mail marketing industry because there are so many marketers that are still coming into the space and e-mail has so many unique aspects to it, like deliverability, design and reputation,” McDonald said.

McDonald will also be focusing on broadening Silverpop's horizon to expand beyond e-mail. Silverpop acquired Vtrenz last year and McDonald will focus on expanding thought leadership in the automation marketing arena as well.

McDonald comes to Silverpop with 24 years of experience in marketing, consulting and strategic planning. Previously, he was VP of corporate communications at Lyris and served as VP of marketing at EmailLabs. McDonald founded and was president of Intevation, an online marketing services firm specializing in e-mail and search engine marketing services. He has also held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.

He is also a columnist for DMNews and Media Post Email Insider. He is a frequent speaker at major industry conferences and will be speaking at the Email Experience Council's first annual conference next month.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.