Lyris broadens sales force in major markets

Lyris broadens sales force in major markets

E-mail marketing services firm Lyris Inc. is expanding its field sales team throughout the US, including urban markets Chicago, New York, Dallas and Atlanta. 

Lyris, which recently changed its name from J.L. Halsey and is now the parent of EmailLabs, ClickTracks, Hot Banana and EmailAdvisor, recently opened a Boston office in a move to increase its presence in the Northeast region of the US. Other ESPs in the area include e-Dialog, Cheetahmail and Blue Sky Factory Inc. 

Lyris is hiring new sales associates to develop new accounts for its recently launched integrated marketing platform Lyris HQ. This new software incorporates Lyris' digital marketing applications with EmailLabs, ClickTracks, Hot Banana, BidHero and EmailAdvisor.  

Debuted in November, the service is a single dashboard that streamlines e-mail marketing, Web analytics, Web content management and pay-per-click campaign management.