Lycos Offers Free Internet Access
The service will be available at 56Kbps and will offer users e-mail, instant messaging and a personal home page. It will display advertising in the navigation bar.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.