Lycos Offers Free Internet Access
The service will be available at 56Kbps and will offer users e-mail, instant messaging and a personal home page. It will display advertising in the navigation bar.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.