Lycos Offering Free Internet Access
The service will be available at 56Kbps and will offer users e-mail, instant messaging and a personal home page. It will display advertising in the navigation bar.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.