Lycos Names MKTG Services as List Manager

Share this article:
MKTG Services Inc. today announced its appointment as list manager of the multimillion-record, permission-based e-mail and postal database files from Lycos, a unit of global Internet network Terra Lycos.


MKTG will manage Lycos' 5.2 million-name permission-based e-mail list as well as its 3.3 million permission-based postal records database.


The data come from Web sites within the Lycos Network such as Gamesville.com, Tripod.com, Angelfire.com, Lycos Finance, FoxSports.com and HtmlGEAR.com. Selection criteria include unique user information from the individual sites as well as basic demographic information voluntarily provided by Lycos users during registration.


MKTG, New York, said it would enhance the file with demographic, lifestyle and ethnic data overlays.


"The addition of an enhanced Lycos customer list will add the opportunity for all advertisers to follow through on advertising campaigns through customized direct relationship marketing," said Dean Macchi, director of direct marketing services of Barcelona, Spain-based Terra Lycos in a statement.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions