Lycos Finds Broadband Partner in Video Search Engine Blinkx

Share this article:

Entertainment destination Lycos Inc. and video search engine blinkx announced a new Lycos broadband search experience.

Lycos visitors can find broader search results from blinkx's index of 5 million hours of searchable video content, including favorite TV moments, news clips, short documentaries, music videos and video blogs.

"In the coming weeks, Lycos will be creating an entirely new paradigm for the consumption of video online, moving away from the flat text world of Web 1.0 toward rich media, broadband interactive video, audio and games content," said Brian Kalinowski, chief operating officer for Lycos, Waltham, MA. "As we continue to add more high-quality video content partners, our goal is to provide the best video search experience for users who come to Lycos."

This news follows Lycos launching a new broadband platform last month, providing them broadband video programming and entertainment that is just like television.

Blinkx uses speech recognition technology that the company says delivers more accurate and reliable results than metadata-based keyword searches. The two companies will share revenue generated from search results.

"Lycos wants to give end users the best video search experience available anywhere on the Web to quickly and easily find natural-form video," Mr. Kalinowski said. "Other video services do not provide the relevant results blinkx is able to offer with their patented speech and pattern recognition technologies."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.