Using the wealth of available cross-channel data to reach wealthy and affluent customers.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.
Helzberg Diamonds this week launched an integrated campaign that revives the brand's decades-old "I am Loved" slogan. The mass media portion of the campaign launched November 29 and is supported by social media elements, according to Pat Duncan, SVP of e-commerce at Helzberg.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.