luxury

Big Data and the 1 Percent

Big Data and the 1 Percent

Using the wealth of available cross-channel data to reach wealthy and affluent customers.

Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Luxury Marketing Council looks to future

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Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.

Helzberg Diamonds launches "I am Loved"

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Helzberg Diamonds this week launched an integrated campaign that revives the brand's decades-old "I am Loved" slogan. The mass media portion of the campaign launched November 29 and is supported by social media elements, according to Pat Duncan, SVP of e-commerce at Helzberg.

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