Using the wealth of available cross-channel data to reach wealthy and affluent customers.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.
Helzberg Diamonds this week launched an integrated campaign that revives the brand's decades-old "I am Loved" slogan. The mass media portion of the campaign launched November 29 and is supported by social media elements, according to Pat Duncan, SVP of e-commerce at Helzberg.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...