luxury brands

Which Hotel Marketer Puts the Luxe in Deluxe?

Which Hotel Marketer Puts the Luxe in Deluxe?

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Staying in a luxury hotel like the Ritz-Carlton or the Four Seasons is about one thing: the experience. The question is, who has the sleekest marketing?

Marketers' New Refrain: "Hey, Big Spender"

Marketers' New Refrain: "Hey, Big Spender"

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Generation Y's inclination to spend is a boon to the luxury market

Live from DMA2012: Godiva

Live from DMA2012: Godiva

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Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.

Infographic: Rich media shines for luxury brands

Infographic: Rich media shines for luxury brands

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Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing.

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

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Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.

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