Lufthansa WorldShop Goes Live on Blue Martini

Blue Martini Software, San Mateo, CA, said yesterday that Lufthansa WorldShop, a subsidiary of the Lufthansa Group, has switched to Blue Martini to power its multi-channel business.

Lufthansa WorldShop sells to customers worldwide via the web, call center, mail order catalog, in-flight service and airport stores. Blue Martini will enable Lufthansa WorldShop to provide customers with synchronized experiences across all touch points -- in the store, through the call center and online.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions