Lufthansa WorldShop Goes Live on Blue Martini

Share this article:
Blue Martini Software, San Mateo, CA, said yesterday that Lufthansa WorldShop, a subsidiary of the Lufthansa Group, has switched to Blue Martini to power its multi-channel business.


Lufthansa WorldShop sells to customers worldwide via the web, call center, mail order catalog, in-flight service and airport stores. Blue Martini will enable Lufthansa WorldShop to provide customers with synchronized experiences across all touch points -- in the store, through the call center and online.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.