Lufthansa Lands Travelocity as Web Partner

Share this article:
Lufthansa said yesterday that it was appointing Travelocity.com as its first global online travel partner.


The deal establishes an integrated marketing program for Lufthansa and Travelocity involving all of Travelocity's North American and European Web sites.


As a result of the agreement, Travelocity's German, Canadian, U.S. and U.K. sites will now feature special fares for Lufthansa flights. The agreement also includes joint promotions, marketing, advertising and e-mail campaigns.


"Travelocity has the brand technology and customer relationship management tools in place that will not only meet, but exceed our clients' expectations," said Thomas Winkelmann, Lufthansa's vice president, the Americas.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.