Luc Vezina

Luc Vezina is VP, marketing and product management for e-mail service provider, Campaigner. He can reach at lvezina@campaigner.com.

Most Recent Articles by Luc Vezina

Holiday e-mail smarts can give you a year-round boost

Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window.

Five tips to improve e-mail marketing in 2009

Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009.

E-mail deliverability rates are declining

E-mail deliverability rates are declining

E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.