Most Recent Articles by Luc Vezina
Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window.
Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009.
E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...