Most Recent Articles by Luc Vezina
Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window.
Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009.
E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.