LSC Snares New Scholastic FileList Services Corp., Bethel, CT, announced its appointment yesterday as list manager for the Baby's First Book Club list from Scholastic.
Baby's First Book Club, recently acquired by Scholastic, is a continuity club of parents with children ages 0-2.
The file has 212,000 active members. It is mainly female with an average age of 25-40 and an average order of $65.
Selections include geography, recency, gender of parent, gender of child, age of child and dollar. Base price is $95/M.