LSC Snares New Scholastic File

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List Services Corp., Bethel, CT, announced its appointment yesterday as list manager for the Baby's First Book Club list from Scholastic.


Baby's First Book Club, recently acquired by Scholastic, is a continuity club of parents with children ages 0-2.


The file has 212,000 active members. It is mainly female with an average age of 25-40 and an average order of $65.


Selections include geography, recency, gender of parent, gender of child, age of child and dollar. Base price is $95/M.


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