LSC Presents Hachette Filipacchi Business DatabaseList Services Corp., Bethel, CT, has gained management of the newly created Hachette Filipacchi Magazines Business DirectBase of more than 700,000 last-12-month subscribers at business address.
The database is composed of subscribers to one or more of Hachette Filipacchi's publications, which include American Photo, Boating, Car & Driver, Cycle World, Elle, George, Home, Metropolitan Home, Premiere and Woman's Day.
Business selects on the database include standard industry code, business title, number of employees and sales volume. Other selections available are recency, gender, telephone number and geography.
LSC recommends the database for offers of credit cards, computers, general merchandise, subscriptions and travel.
Data cards, counts and pricing are available through LSC.
While LSC will handle the business subscribers, Hachette Filipacchi will continue to manage its consumer files inhouse.