LSC Presents Hachette Filipacchi Business Database

Share this article:
List Services Corp., Bethel, CT, has gained management of the newly created Hachette Filipacchi Magazines Business DirectBase of more than 700,000 last-12-month subscribers at business address.


The database is composed of subscribers to one or more of Hachette Filipacchi's publications, which include American Photo, Boating, Car & Driver, Cycle World, Elle, George, Home, Metropolitan Home, Premiere and Woman's Day.


Business selects on the database include standard industry code, business title, number of employees and sales volume. Other selections available are recency, gender, telephone number and geography.


LSC recommends the database for offers of credit cards, computers, general merchandise, subscriptions and travel.


Data cards, counts and pricing are available through LSC.


While LSC will handle the business subscribers, Hachette Filipacchi will continue to manage its consumer files inhouse.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.