LSC Presents Hachette Filipacchi Business Database

Share this article:
List Services Corp., Bethel, CT, has gained management of the newly created Hachette Filipacchi Magazines Business DirectBase of more than 700,000 last-12-month subscribers at business address.


The database is composed of subscribers to one or more of Hachette Filipacchi's publications, which include American Photo, Boating, Car & Driver, Cycle World, Elle, George, Home, Metropolitan Home, Premiere and Woman's Day.


Business selects on the database include standard industry code, business title, number of employees and sales volume. Other selections available are recency, gender, telephone number and geography.


LSC recommends the database for offers of credit cards, computers, general merchandise, subscriptions and travel.


Data cards, counts and pricing are available through LSC.


While LSC will handle the business subscribers, Hachette Filipacchi will continue to manage its consumer files inhouse.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.