LSC Offers New Selects on Columbia House Files

Share this article:
List Services Corp., Bethel, CT, yesterday announced the first-time availability of several selects on the Columbia House lists, effective immediately.


The new selections include new-to-file enrollment hotlines, number of purchases and dollar amount.


With the addition of the hotline selects, the 19.7 million-member Columbia House Entertainment Master File now offers 954,000 monthly new enrollment names. The 8.6 million-member music club has 76,000 monthly enrollment names, and the 11.1 million-member video club has 265,000 monthly enrollment names.


Other Columbia House files with these new selections include the Columbia House Completers, DVD Club, Ethnic, Musica Latina, New Members, New Movers, Puerto Rico Members, Video Library, Families and Young Americans lists.


Previously available segments such as geography, gender, age, presence of children and household income are still selectable on the files as well. The Columbia House files have base prices of $105/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.