LSC Offers Enhanced Harriet Carter FileList Services Corp., Bethel, CT, announced Friday the first-time availability of the Harriet Carter Catalog Buyers Consumer Select file of enhanced direct mail responders.
The file has 4.5 million total buyers and 2.2 million last-12-month buyers. They are 80 percent female and have an average order of $43.
The new lifestyle selects include travel, book readers, charitable donors, ethnic, religious, collectors and gourmet/food interest. Other selections on the file are recency, age, income and presence of children.
Base price on the file is $95/M. LSC suggests this list for offers such as apparel, accessories, magazines, books, travel, fundraising, gardening and gift.