LSC Named Manager for MBT Nursery Catalog Buyers

Share this article:
List Services Corp., Bethel, CT, announced yesterday its appointment as list manager for the new-to-market MBT Nursery catalog buyers.


The file consists of 250,000 last-12-month buyers of Thomas Jefferson Heirloom and Miracle Bush tomato plants from the catalog.


Buyers on this list are 50 percent female, have an average order of $20 and are 100 percent direct mail-generated. Selects include geography, recency and gender. The base price is $90/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: