LSC Named Manager for MBT Nursery Catalog Buyers

Share this article:
List Services Corp., Bethel, CT, announced yesterday its appointment as list manager for the new-to-market MBT Nursery catalog buyers.


The file consists of 250,000 last-12-month buyers of Thomas Jefferson Heirloom and Miracle Bush tomato plants from the catalog.


Buyers on this list are 50 percent female, have an average order of $20 and are 100 percent direct mail-generated. Selects include geography, recency and gender. The base price is $90/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.