LSC Introduces American Families FileList Services Corp., Bethel, CT, announced yesterday the first-time availability of American Families from Consumer Select with 9.6 million last-12-month households. The file is a compilation of LSC-managed properties, including buyers from catalogs, continuity clubs and other direct mail offers and magazine subscribers.
The list is 51 percent male, and selections include recency, gender, geography, age, presence of children, age of children, income and lifestyle categories. The base price is $95/M.
LSC suggests this file for direct mail offers such as catalogs, subscriptions, general merchandise, fundraising, sweepstakes, books, music, videos, apparel and financial.