LSC Debuts Infomercial Buyers File
List Services Corp., Bethel, CT, announced the first-time availability yesterday of the As Seen on TV Datamatch file through its list management division.The file is made up of 6.1 million last-12-month infomercial buyers of health/beauty products, general merchandise and household items from a variety of marketers.
The file is 70 percent female and has a base price of $90/M. Selections on this enhanced file include geography, gender, recency, age, income, presence of children, age of children, mail-order buyers, interest categories and fundraising donors.
