LSC Debuts Consumer DatabaseList Services Corp., Bethel, CT, announced the creation yesterday of the LSC Consumer Select Superfile, a database of 18.5 million last-12-month mail-order buyers.
The file contains data from 400 lists managed by LSC. It is 51 percent male and offers selections including recency, geography, gender, age, household income, presence of children, child's age and telephone numbers. The file also has 70 subcategories of life segments.
The base price on this file is $95/M.