LSC Adds Hundreds of Selects to Database

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List Services Corp., Bethel, CT, announced the addition yesterday of 200 new lifestyle and occupation selects to its Datamatch Consumer DirectBase database of 39.7 million last-12-month direct responders.


Datamatch is a proprietary database consisting of LSC list management client files across categories like publishing, continuity and catalog.


New lifestyle selects include new parents, new homeowners, newlyweds, insurance seekers, DVD buyers, books on tape buyers, large-size apparel buyers, home decor buyers, pet owners and ailment sufferers.


Occupational selects run the gamut from accounting and finance to construction to human resources to healthcare and others.


The Datamatch Consumer DirectBase has a base price of $95/M, and each select is an additional $12.50/M. Datamatch sales manager Bonny Roger can be reached at 203/791-4447 or broger@listservices.com for more information.


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