LSC Adds Hundreds of Selects to Database

Share this article:
List Services Corp., Bethel, CT, announced the addition yesterday of 200 new lifestyle and occupation selects to its Datamatch Consumer DirectBase database of 39.7 million last-12-month direct responders.


Datamatch is a proprietary database consisting of LSC list management client files across categories like publishing, continuity and catalog.


New lifestyle selects include new parents, new homeowners, newlyweds, insurance seekers, DVD buyers, books on tape buyers, large-size apparel buyers, home decor buyers, pet owners and ailment sufferers.


Occupational selects run the gamut from accounting and finance to construction to human resources to healthcare and others.


The Datamatch Consumer DirectBase has a base price of $95/M, and each select is an additional $12.50/M. Datamatch sales manager Bonny Roger can be reached at 203/791-4447 or broger@listservices.com for more information.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.