Loyalty

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

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Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

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American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

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Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

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A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

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A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

Patriots Fans Prove to Be the Real Loyalty MVPs

Patriots Fans Prove to Be the Real Loyalty MVPs

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As a die-hard Packers fan, it pains me to write this, but Deflategate only served to inflate New Englanders' devotion to Brady & Co.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

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Four loyalty experts sum up the ultimate customer relationship in three words.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

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A new study finds that despite the improving economy, millennials remain cautious.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

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The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

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The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

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Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

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The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

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Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

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Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

Consumers Want Loyalty (Rewards)

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

I Want You to Want Me

I Want You to Want Me

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Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Anatomy of a Loyalty Program: Armadillo Willy's

Anatomy of a Loyalty Program: Armadillo Willy's

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The barbecue chain shares the secret sauce in its tasty loyalty strategy.

Evolve to establish emotional connections

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

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Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life.

Russo Marine customers vie to save a boatload

Russo Marine customers vie to save a boatload

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Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.

Lockerz acquires Chick Approved

Lockerz acquires Chick Approved

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Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

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MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

Hard Rock Hotel & Casino launches revamped rewards program

Hard Rock Hotel & Casino launches revamped rewards program

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The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.

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