Loyalty

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

By

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

By

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

The Monday Stack: Two Days for Your Diary

The Monday Stack: Two Days for Your Diary

By

Our weekly column about marketing tech and ops

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

By

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

By

How a marketing cloud platform helped the pizza chain engage consumers

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

By

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

By

Data, collaboration, and the IoT are reframing loyalty for a new age

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

By

How the retail pharmacy chain uses customer data to make its marketing messages relevant

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

By

The online window covering company introduces a program that refers prospects to people, not just a brand.

Experience Over Points in Customer Loyalty

Experience Over Points in Customer Loyalty

What matters when it comes to loyalty programs

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

By

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

By

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

By

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

By

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

Chipotle Still on Mend Despite Rewards Program

Chipotle Still on Mend Despite Rewards Program

By

Bad financials continue, even in light of some minor success with its temporary rewards program

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

By

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

By

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

By

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

By

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

By

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

By

Way to bring back wayward customers after health scares

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

By

DMN's must reads on this critical topic

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

By

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

By

There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

By

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

By

Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

By

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

By

Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above