Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

By

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

By

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

By

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

By

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

Chipotle Still on Mend Despite Rewards Program

Chipotle Still on Mend Despite Rewards Program

By

Bad financials continue, even in light of some minor success with its temporary rewards program

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

By

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

By

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

By

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

By

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

By

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

By

Way to bring back wayward customers after health scares

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

By

DMN's must reads on this critical topic

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

By

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

By

There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

By

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

By

Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

By

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

By

Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

By

A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

By

A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty Expert Whitley Named CMO at Century 21

By

The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

Patriots Fans Prove to Be the Real Loyalty MVPs

Patriots Fans Prove to Be the Real Loyalty MVPs

By

As a die-hard Packers fan, it pains me to write this, but Deflategate only served to inflate New Englanders' devotion to Brady & Co.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

By

Four loyalty experts sum up the ultimate customer relationship in three words.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

By

A new study finds that despite the improving economy, millennials remain cautious.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

By

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

By

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

By

The CPG company revamped its rewards program by using new technology to simplify the member experience.

Catalina Intros an E-Circular

Catalina Intros an E-Circular

By

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here