Hallmark Business Connections helped Walgreens thank some very special customers
The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty
Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
Our weekly column about marketing tech and ops
Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app
How a marketing cloud platform helped the pizza chain engage consumers
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
Data, collaboration, and the IoT are reframing loyalty for a new age
How the retail pharmacy chain uses customer data to make its marketing messages relevant
The online window covering company introduces a program that refers prospects to people, not just a brand.
What matters when it comes to loyalty programs
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains
Bad financials continue, even in light of some minor success with its temporary rewards program
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.
The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?
A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.
How industry experts define loyalty and why Chipotle's program doesn't fit the bill.
Way to bring back wayward customers after health scares
DMN's must reads on this critical topic
An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.
How Auntie Anne's uses mobile and social to keep customers coming back for more.
Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.
There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
Maybe so, but one strategist says that mobile may be the answer .
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.