Loyalty

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

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The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

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A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

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How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

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Way to bring back wayward customers after health scares

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

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DMN's must reads on this critical topic

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

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An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

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There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

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Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

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American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

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Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

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A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

U.S. Consumers Prefer Fuel Rewards

U.S. Consumers Prefer Fuel Rewards

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A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.

Patriots Fans Prove to Be the Real Loyalty MVPs

Patriots Fans Prove to Be the Real Loyalty MVPs

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As a die-hard Packers fan, it pains me to write this, but Deflategate only served to inflate New Englanders' devotion to Brady & Co.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

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Four loyalty experts sum up the ultimate customer relationship in three words.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

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A new study finds that despite the improving economy, millennials remain cautious.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

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The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

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The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

The Loyalty Equation

The Loyalty Equation

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Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

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Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

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The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

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Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

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Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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