The more brands give, the more they get.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Marketers must identify advocates and turn them into evangelists. Here's how.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
The building blocks of customer-centric marketing methodology.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
The burger chain's mobile reward program drives store traffic and rewards repeat customers.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
The hotel chain spices up its global marketing with local flavor.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
Tips on what a CPG brand can do to tip the value scale when consumers ask themselves, "What's the difference between this brand and the lower priced store brand?"
The marketing power in your customer base comes down to economics—or, in another word, value.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
When marketers seek to define and measure customer engagement, it's usually quite difficult.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
Direct marketers may be obsessed with customer data, but they're not the only ones.
Want to achieve high-performance results with your mobile app marketing campaigns and retain an army of loyal users? Read on.
What assets are slipping through the cracks in your marketing?
What marketers need to know about Net Promoter Score.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.