Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

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The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

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Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

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Reward customers for more than spending and 84% of them will spend more, according to a study.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

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New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

The Law of Reciprocity

The Law of Reciprocity

The more brands give, the more they get.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Amazon Might Up Prime Fee by 50%

Amazon Might Up Prime Fee by 50%

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The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.

Mind the Gap (Visa Card)

Mind the Gap (Visa Card)

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Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Four Loyalty Trends to Watch in 2014

Four Loyalty Trends to Watch in 2014

The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

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Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

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The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

Driving Loyalty With Customer-Centric Marketing

Driving Loyalty With Customer-Centric Marketing

The building blocks of customer-centric marketing methodology.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

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What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Customer Satisfaction Is Not Customer Loyalty

Customer Satisfaction Is Not Customer Loyalty

Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.

Carl's Jr. Serves Up Mobile Rewards

Carl's Jr. Serves Up Mobile Rewards

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The burger chain's mobile reward program drives store traffic and rewards repeat customers.

Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Must Buy TV: Emotional Attachment Generates ROI

Must Buy TV: Emotional Attachment Generates ROI

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There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

DoubleTree's Tasty Rebrand

DoubleTree's Tasty Rebrand

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The hotel chain spices up its global marketing with local flavor.

What Do Data and Social Have to Do With Engagement and Loyalty?

What Do Data and Social Have to Do With Engagement and Loyalty?

For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.

The 'New Direct:' Countering the Decline of National CPG Brands

The 'New Direct:' Countering the Decline of National CPG Brands

Tips on what a CPG brand can do to tip the value scale when consumers ask themselves, "What's the difference between this brand and the lower priced store brand?"

It's All About What Customers Value Most

It's All About What Customers Value Most

The marketing power in your customer base comes down to economics—or, in another word, value.

Two Halves of a Holistic Marketing Approach

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

Customer Engagement Is Messy, Loyalty Is Clean

Customer Engagement Is Messy, Loyalty Is Clean

When marketers seek to define and measure customer engagement, it's usually quite difficult.

Engaging a Customer Is Like Making a Best Friend

Engaging a Customer Is Like Making a Best Friend

Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...