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 Loyalty

Epsilon names new president, chief client officer

February 07, 2012

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

Constant Contact acquires CardStar

January 19, 2012

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
 

Ride word-of-mouth movement

Allie Kline, VP of marketing, 33Across January 01, 2012

The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.
 

Q&A: Diane Berry, SVP, Coveo

January 01, 2012

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
 

Southwest Airlines launches retail rewards program

November 17, 2011

Southwest Airlines launched a shopping initiative that enables loyalty program members to earn points by making purchases with more than 700 retailers, said Katie McDonald, communications manager at Southwest Airlines. The "Southwest Rapid Rewards Shopping" program was built in collaboration with marketing technology company Cartera Commerce.
 

Q&A: Randy Smith, president, ClearSaleing

November 09, 2011

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.
 

Thanks a lot, Mom: Emotional attachment predicts buying behavior?

October 27, 2011

You may think you're a terrifically unique individual, but I'll bet that if you drive a Honda and enjoy cable TV, there are three shows in this fall's 235-show lineup that you'll *really* dig. And I know exactly which ones they are.
 

Marketing executives sound off on daily deal craze

October 01, 2011

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.
 

Dunkin' Donuts launches Facebook sweepstakes

September 29, 2011

Dunkin' Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia, vice president of consumer engagement at Dunkin' Brands said in an email. The campaign will be promoted through targeted emails to DD Perks Rewards loyalty program members and on Twitter.
 

Groupon adds loyalty program Groupon Rewards

September 28, 2011

Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant.
 

Q&A: Jeff Paradise, FYI Direct, SVP

September 07, 2011

Jeff Paradise, SVP of FYI Direct, a direct-to-consumer credit and identity protection services company, discusses the brand's loyalty initiatives and the decision to tap CrossBow Group for an upcoming digital acquisition initiative.
 

Social causes rule marketers' back-to-school campaigns

September 01, 2011

JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season.
 

Q&A: Marc Caltabiano, VP of marketing and products at Cartera Commerce

August 24, 2011

Marc Caltabiano, VP of marketing and products at Cartera Commerce, a marketing technology company that enables online shopping programs, discusses customer loyalty and how technology has helped revolutionize rewards programs.
 

Virgin America, Hertz partner on car-rental promotions

August 18, 2011

Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.
 

Everyone loves a playground

Michael Leis, VP management director of digital at Draftfcb August 17, 2011

Instead of treating loyalty programs like old-time banks, we should treat them like playgrounds.
 

Barclaycard US launches loyalty shopping program

August 16, 2011

Barclaycard US, the payments business of financial services company Barclays, has launched a shopping platform for more than 1,000 co-branded card programs. The platform will enable cardholders to automatically earn discounts, rewards, miles and cash back for on- and offline purchases with participating retailers.
 

IHG launches an integrated shopping rewards program

August 03, 2011

InterContinental Hotels Group (IHG) launched an integrated shopping rewards program, Priority Club Shopping, on August 3 that will enable IHG Priority Club members to earn loyalty points for shopping with more than 600 retailers, said Mark Shepherd, director of partnership programs at IHG.
 

American Airlines launches sweepstakes to promote luxury service

July 25, 2011

American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.
 

American Express launches Facebook deals, rewards applications

July 19, 2011

American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.
 

CVS promotes digital rewards with social campaign

July 08, 2011

CVS Caremark launched a digital campaign to support the ExtraCare Rewards loyalty program on July 8. The effort, which encourages consumers to cash in loyalty points, includes a CVS/pharmacy Facebook page with interactive content and loyalty program information.
 

Carlson to complete rebrand in October, continue creative marketing services

July 07, 2011

Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.
 

IHOP launches integrated marketing campaign

June 27, 2011

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
 

On the wings of love: 
An ode to my airline

Scott Donaton, CEO of Ensemble June 01, 2011

Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it.
 

Consumer word-of-mouth activity down since start of recession: Colloquy

Michael Corso May 19, 2011

Consumers have cut back significantly on sharing opinions about companies, as well as their products and services, since the beginning of the "Great Recession," according to research from Colloquy. Fifty-eight percent of consumers said they have discussions with family members, friends and colleagues about the brands they use, down from 73% in 2008, according to the loyalty marketing consultancy.
 

MasterCard campaign highlights World Elite benefits

May 16, 2011

MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.
 

Marriott and JetBlue launch joint loyalty program initiative

May 02, 2011

Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
 

Expedia's relaunched rewards program falls short of impressing travel marketers

Esther D'Amico May 01, 2011

Online travel agency Expedia said in late March that its 
relaunched rewards program was a game changer for travel consumers because it allowed them to earn points on hotels, flights, packages and activities regardless of which hotel or airline they used.
 

Huggies names Ogilvy & Mather digital AOR

April 14, 2011

Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.
 

American Airlines, British Airways promote loyalty contest through social media

April 13, 2011

American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.