Poor experiences are the dark clouds that hang over customers' sense of commitment.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.
My tips for being a perfect host, whether in your home or for a brand.
The telecommunications giant shows that a little reward goes a long way.
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Reward customers for more than spending and 84% of them will spend more, according to a study.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
The more brands give, the more they get.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Marketers must identify advocates and turn them into evangelists. Here's how.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
The building blocks of customer-centric marketing methodology.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
The burger chain's mobile reward program drives store traffic and rewards repeat customers.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...