Loyalty

Don't Rain on Customers' Loyalty Parade [Infographic]

Don't Rain on Customers' Loyalty Parade [Infographic]

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Poor experiences are the dark clouds that hang over customers' sense of commitment.

The Loyalty Equation

The Loyalty Equation

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Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

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Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

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My tips for being a perfect host, whether in your home or for a brand.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

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Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

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To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

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The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

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Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

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Reward customers for more than spending and 84% of them will spend more, according to a study.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

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New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

The Law of Reciprocity

The Law of Reciprocity

The more brands give, the more they get.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Amazon Might Up Prime Fee by 50%

Amazon Might Up Prime Fee by 50%

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The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.

Mind the Gap (Visa Card)

Mind the Gap (Visa Card)

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Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Four Loyalty Trends to Watch in 2014

Four Loyalty Trends to Watch in 2014

The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

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Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

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The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

Driving Loyalty With Customer-Centric Marketing

Driving Loyalty With Customer-Centric Marketing

The building blocks of customer-centric marketing methodology.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

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What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Customer Satisfaction Is Not Customer Loyalty

Customer Satisfaction Is Not Customer Loyalty

Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.

Carl's Jr. Serves Up Mobile Rewards

Carl's Jr. Serves Up Mobile Rewards

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The burger chain's mobile reward program drives store traffic and rewards repeat customers.

Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Must Buy TV: Emotional Attachment Generates ROI

Must Buy TV: Emotional Attachment Generates ROI

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There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

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