A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Reward customers for more than spending and 84% of them will spend more, according to a study.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
The more brands give, the more they get.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Marketers must identify advocates and turn them into evangelists. Here's how.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
The building blocks of customer-centric marketing methodology.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
The burger chain's mobile reward program drives store traffic and rewards repeat customers.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
The hotel chain spices up its global marketing with local flavor.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
Tips on what a CPG brand can do to tip the value scale when consumers ask themselves, "What's the difference between this brand and the lower priced store brand?"
The marketing power in your customer base comes down to economics—or, in another word, value.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
When marketers seek to define and measure customer engagement, it's usually quite difficult.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.