The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
The telecommunications giant shows that a little reward goes a long way.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.