Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
The telecommunications giant shows that a little reward goes a long way.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Reward customers for more than spending and 84% of them will spend more, according to a study.
Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.