Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Reward customers for more than spending and 84% of them will spend more, according to a study.
Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
Travel season hits full swing this Memorial Day weekend, and new research shows travel marketers how to better monetize this year.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.