Loyalty Marketing

The DMN Compendium on Customer Loyalty

Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

Unique Vintage Ditches Retro Loyalty Programs

Loyalty

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Loyalty

Are Millennials Really That Hard to Win Over?

Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

Loyalty

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty

Loyalty Expert Whitley Named CMO at Century 21

The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

Loyalty

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Catalina Intros an E-Circular

Loyalty

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Goldstar Taps Altruism to Double Its Referral Revenue

Loyalty

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

American Express Debuts the Plenti Coalition Loyalty Card

Loyalty

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

The Loyalty Equation

Loyalty

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

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