The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.
There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.
One analyst hypothesizes that a little bit of customer understanding goes a long way toward retention.