Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.