Loyalty Marketing

How Middlemen Have Changed Travel Marketing

Loyalty

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Loyalty

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Zappos' Customers Are the "Sole" of Its Loyalty Program

Loyalty

Zappos' Customers Are the "Sole" of Its Loyalty Program

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Are Today's Marketers Still Loyal To Loyalty Programs?

Loyalty

Are Today's Marketers Still Loyal To Loyalty Programs?

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Loyalty

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

The DMN Compendium on Customer Loyalty

Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

Two Types of Email That Produce Marketing Wins

Loyalty

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Two Tremendous Revenue Opportunities for Email Marketers

Loyalty

Two Tremendous Revenue Opportunities for Email Marketers

There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

Loyalty

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

5 Insights on Using Customer Science to Build Relationships—and Business

Loyalty

5 Insights on Using Customer Science to Build Relationships—and Business

One analyst hypothesizes that a little bit of customer understanding goes a long way toward retention.

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