Loyalty Marketing

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Loyalty

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Loyalty

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Loyalty

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

The DMN Compendium on Customer Loyalty

Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

Unique Vintage Ditches Retro Loyalty Programs

Loyalty

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Loyalty

Are Millennials Really That Hard to Win Over?

Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

Loyalty

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty

Loyalty Expert Whitley Named CMO at Century 21

The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

Loyalty

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Catalina Intros an E-Circular

Loyalty

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

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