Loyalty Marketing

From Pumpkin Spice Metrics to Year-Round Loyalty

Loyalty

From Pumpkin Spice Metrics to Year-Round Loyalty

The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

The IoT and Data Sharing are Reinventing Loyalty

Loyalty

The IoT and Data Sharing are Reinventing Loyalty

Data, collaboration, and the IoT are reframing loyalty for a new age

6 Personalization Practices from Walgreens' Balance Rewards Program

Loyalty

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

Blinds.com's Referral Program Opens a Window of Opportunity

Loyalty

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

How Middlemen Have Changed Travel Marketing

Loyalty

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Loyalty

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Zappos' Customers Are the "Sole" of Its Loyalty Program

Loyalty

Zappos' Customers Are the "Sole" of Its Loyalty Program

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Are Today's Marketers Still Loyal To Loyalty Programs?

Loyalty

Are Today's Marketers Still Loyal To Loyalty Programs?

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Loyalty

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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