Loyalty Marketing

Loyalty Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

Loyalty Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Loyalty AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Loyalty Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

Loyalty Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Loyalty Look Alive, Travel Marketers—Vacations Ahoy!

Look Alive, Travel Marketers—Vacations Ahoy!

Travel season hits full swing this Memorial Day weekend, and new research shows travel marketers how to better monetize this year.

Loyalty Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

Loyalty The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

Loyalty Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Loyalty A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.