Loyalty Marketing

Loyalty The Loyalty Equation

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Loyalty Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Loyalty Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

The telecommunications giant shows that a little reward goes a long way.

Loyalty Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Loyalty Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Loyalty They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

Loyalty Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Loyalty AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Loyalty Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

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