Loyalty Marketing

Loyalty Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Loyalty A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Loyalty Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

Loyalty Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Loyalty Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Loyalty CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

Loyalty One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Loyalty Only 16% of Consumers Redeem Loyalty Rewards

Only 16% of Consumers Redeem Loyalty Rewards

Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.

Loyalty Customer Satisfaction Is Not Customer Loyalty

Customer Satisfaction Is Not Customer Loyalty

Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.

Loyalty Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

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More pencils, more books—and more teacher's dirty looks

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