Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
The telecommunications giant shows that a little reward goes a long way.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Reward customers for more than spending and 84% of them will spend more, according to a study.
Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.
Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.
Travel season hits full swing this Memorial Day weekend, and new research shows travel marketers how to better monetize this year.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.
Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
When it comes to customer loyalty, that is the ultimate question.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
When marketers seek to define and measure customer engagement, it's usually quite difficult.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
The marketing power in your customer base comes down to economics—or, in another word, value.
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
What marketers need to know about Net Promoter Score.
Five loyalty analytics rules to remember before rushing in.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
One-off, one-ways surveys fall short with customers
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
Marketing has an undeniable influence on customer loyalty.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
4 ways to make your loyalty program unique and engaging.
Relevance in high-priority customer interactions builds long-term loyalty.
How marketers can move one-and-done customers to repeat buyers.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
The data gained from loyalty programs is invaluable for direct marketing planning.
Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Loyalty and the dangers of social media. Here's how our readers would tackle the problem.
Only the nimble brands will survive.
This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?
How customer-driven communities build word-of-mouth marketing for your brand.
New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
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