Loyalty Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Loyalty Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

Loyalty They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

Loyalty Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Loyalty AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Loyalty Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

Loyalty Vibes Revs Up Mobile Loyalty Programs

Vibes Revs Up Mobile Loyalty Programs

New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Loyalty Look Alive, Travel Marketers—Vacations Ahoy!

Look Alive, Travel Marketers—Vacations Ahoy!

Travel season hits full swing this Memorial Day weekend, and new research shows travel marketers how to better monetize this year.

Loyalty Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

Loyalty The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

Loyalty Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Loyalty A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Loyalty Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

Loyalty Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Loyalty Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Loyalty CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

Loyalty One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Loyalty Only 16% of Consumers Redeem Loyalty Rewards

Only 16% of Consumers Redeem Loyalty Rewards

Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.

Loyalty Customer Satisfaction Is Not Customer Loyalty

Customer Satisfaction Is Not Customer Loyalty

Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.

Loyalty Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Loyalty Must Buy TV: Emotional Attachment Generates ROI

Must Buy TV: Emotional Attachment Generates ROI

There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

Loyalty Will Your Customers Evangelize Your Brand?

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Loyalty Engaging a Customer Is Like Making a Best Friend

Engaging a Customer Is Like Making a Best Friend

Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.

Loyalty Customer Engagement Is Messy, Loyalty Is Clean

Customer Engagement Is Messy, Loyalty Is Clean

When marketers seek to define and measure customer engagement, it's usually quite difficult.

Loyalty Two Halves of a Holistic Marketing Approach

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

Loyalty It's All About What Customers Value Most

It's All About What Customers Value Most

The marketing power in your customer base comes down to economics—or, in another word, value.

Loyalty "Unmarketing" to Increase Customer Loyalty

"Unmarketing" to Increase Customer Loyalty

Sometimes it's good to tell customers, "Here's what you don't need to buy from us."

Loyalty Are You Keeping Score?

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

Loyalty In a Big Hurry for Big Data?

In a Big Hurry for Big Data?

Five loyalty analytics rules to remember before rushing in.

Loyalty Loyalty Programs Grow, But Participation Sinks

Loyalty Programs Grow, But Participation Sinks

Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

Loyalty Don't Interrupt Me: Best Practices for Loyalty In Mobile

Don't Interrupt Me: Best Practices for Loyalty In Mobile

Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.

Loyalty Finding the Real Low-Hanging Fruit

Finding the Real Low-Hanging Fruit

Use loyalty data to identify key target segments and get more revenue from existing customers.

Loyalty Consumers Want Loyalty (Rewards)

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

Loyalty Turning Loyal Customers Into Brand Evangelists

Turning Loyal Customers Into Brand Evangelists

Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.

Loyalty I Want You to Want Me

I Want You to Want Me

Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Loyalty Cross-Sell by the Numbers

Cross-Sell by the Numbers

Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.

Loyalty Turn Feedback Into Interaction

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

Loyalty The Best Customer Experience: Instant Gratification

The Best Customer Experience: Instant Gratification

Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.

Loyalty Anatomy of a Loyalty Program: Armadillo Willy's

Anatomy of a Loyalty Program: Armadillo Willy's

The barbecue chain shares the secret sauce in its tasty loyalty strategy.

Loyalty 2013 Essential Guide to Loyalty Marketing

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

Loyalty Loyalty Driver

Loyalty Driver

Marketing has an undeniable influence on customer loyalty.

Loyalty Customer Experience Pays Off

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

Loyalty Loyalty Takes Listening

Loyalty Takes Listening

Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.

Loyalty Cisco Listens and Learns

Cisco Listens and Learns

Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.

Loyalty Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Loyalty Stand Out or Lose Out

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

Loyalty You Know Me, Don't You?

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

Loyalty Getting to the Second Sale

Getting to the Second Sale

How marketers can move one-and-done customers to repeat buyers.

Loyalty Four Steps to Relevant Communications

Four Steps to Relevant Communications

All marketers want to be relevant, but many are confounded by how to do so cost effectively.

Loyalty Measuring Customer Loyalty

Measuring Customer Loyalty

The data gained from loyalty programs is invaluable for direct marketing planning.

Loyalty Raley's Grocery Chain Adds Social to the Loyalty Recipe

Raley's Grocery Chain Adds Social to the Loyalty Recipe

Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.

Loyalty At What Price Loyalty? Answers

At What Price Loyalty? Answers

Loyalty and the dangers of social media. Here's how our readers would tackle the problem.

Loyalty Train for Your Customer Experience Marathon

Train for Your Customer Experience Marathon

Only the nimble brands will survive.

Loyalty Marketing Challenge: At What Price Loyalty?

Marketing Challenge: At What Price Loyalty?

This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?

Loyalty When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Loyalty Rising to the top in an ocean of offers

Rising to the top in an ocean of offers

New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.

Loyalty Customer loyalty: The gift that keeps on giving

Customer loyalty: The gift that keeps on giving

For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Loyalty Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Loyalty Loyalty reprogrammed

Loyalty reprogrammed

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...