Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Loyalty

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

Loyalty

Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program

How industry experts define loyalty and why Chipotle's program doesn't fit the bill.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Loyalty

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

The DMN Compendium on Customer Loyalty

Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

Unique Vintage Ditches Retro Loyalty Programs

Loyalty

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Are Millennials Really That Hard to Win Over?

Loyalty

Are Millennials Really That Hard to Win Over?

Maybe so, but one strategist says that mobile may be the answer .

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

Loyalty

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

American Airlines' seminal loyalty program joins Delta and JetBlue in making the change.

Loyalty Expert Whitley Named CMO at Century 21

Loyalty

Loyalty Expert Whitley Named CMO at Century 21

The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

Loyalty

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Catalina Intros an E-Circular

Loyalty

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Goldstar Taps Altruism to Double Its Referral Revenue

Loyalty

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

American Express Debuts the Plenti Coalition Loyalty Card

Loyalty

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

The Loyalty Equation

Loyalty

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Loyalty

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Verizon Rewards Its Loyal Customers

Loyalty

Verizon Rewards Its Loyal Customers

The telecommunications giant shows that a little reward goes a long way.

Customer Loyalty Pays Off for Holiday Shoppers

Loyalty

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Loyalty

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Customers Want Non-Transactional Rewards

Loyalty

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

Walmart to Roll Loyalty Program Nationwide

Loyalty

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

AARP Rewards Members for Smart Living

Loyalty

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Duffy's Wins at Loyalty Marketing

Loyalty

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

Vibes Revs Up Mobile Loyalty Programs

Loyalty

Vibes Revs Up Mobile Loyalty Programs

New additions to this digital wallet technology vendor aim to help mobilize retailers' loyalty programs.

Look Alive, Travel Marketers—Vacations Ahoy!

Loyalty

Look Alive, Travel Marketers—Vacations Ahoy!

Travel season hits full swing this Memorial Day weekend, and new research shows travel marketers how to better monetize this year.

Is 'Clienteling' in Your Future?

Loyalty

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

The Future of Loyalty Is Data

Loyalty

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

Caribou Coffee Brews a New Loyalty Program

Loyalty

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

A Hardscape Company Soft-Sells via Content Marketing

Loyalty

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Fickle About Loyalty

Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

Refill on Loyalty at Kangaroo Express

Loyalty

Refill on Loyalty at Kangaroo Express

The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Lancome's Loyalty Program Provides a Foundation of Data

Loyalty

Lancome's Loyalty Program Provides a Foundation of Data

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

CVS/pharmacy's New Circular Reasoning

Loyalty

CVS/pharmacy's New Circular Reasoning

The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Only 16% of Consumers Redeem Loyalty Rewards

Loyalty

Only 16% of Consumers Redeem Loyalty Rewards

Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.

Customer Satisfaction Is Not Customer Loyalty

Loyalty

Customer Satisfaction Is Not Customer Loyalty

Satisfaction is fleeting. Loyalty is the measure that predicts future customer behavior.

Retention Is Not Loyalty

Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Must Buy TV: Emotional Attachment Generates ROI

Loyalty

Must Buy TV: Emotional Attachment Generates ROI

There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

Will Your Customers Evangelize Your Brand?

Loyalty

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Engaging a Customer Is Like Making a Best Friend

Loyalty

Engaging a Customer Is Like Making a Best Friend

Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.

Customer Engagement Is Messy, Loyalty Is Clean

Loyalty

Customer Engagement Is Messy, Loyalty Is Clean

When marketers seek to define and measure customer engagement, it's usually quite difficult.

Two Halves of a Holistic Marketing Approach

Loyalty

Two Halves of a Holistic Marketing Approach

It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.

It's All About What Customers Value Most

Loyalty

It's All About What Customers Value Most

The marketing power in your customer base comes down to economics—or, in another word, value.

"Unmarketing" to Increase Customer Loyalty

Loyalty

"Unmarketing" to Increase Customer Loyalty

Sometimes it's good to tell customers, "Here's what you don't need to buy from us."

Are You Keeping Score?

Loyalty

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

In a Big Hurry for Big Data?

Loyalty

In a Big Hurry for Big Data?

Five loyalty analytics rules to remember before rushing in.

Loyalty Programs Grow, But Participation Sinks

Loyalty

Loyalty Programs Grow, But Participation Sinks

Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

Don't Interrupt Me: Best Practices for Loyalty In Mobile

Loyalty

Don't Interrupt Me: Best Practices for Loyalty In Mobile

Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.

Finding the Real Low-Hanging Fruit

Loyalty

Finding the Real Low-Hanging Fruit

Use loyalty data to identify key target segments and get more revenue from existing customers.

Consumers Want Loyalty (Rewards)

Loyalty

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

Turning Loyal Customers Into Brand Evangelists

Loyalty

Turning Loyal Customers Into Brand Evangelists

Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.

I Want You to Want Me

Loyalty

I Want You to Want Me

Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Cross-Sell by the Numbers

Loyalty

Cross-Sell by the Numbers

Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.

Turn Feedback Into Interaction

Loyalty

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

The Best Customer Experience: Instant Gratification

Loyalty

The Best Customer Experience: Instant Gratification

Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.

Anatomy of a Loyalty Program: Armadillo Willy's

Loyalty

Anatomy of a Loyalty Program: Armadillo Willy's

The barbecue chain shares the secret sauce in its tasty loyalty strategy.

2013 Essential Guide to Loyalty Marketing

Loyalty

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

Loyalty Driver

Loyalty

Loyalty Driver

Marketing has an undeniable influence on customer loyalty.

Customer Experience Pays Off

Loyalty

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

Loyalty Takes Listening

Loyalty

Loyalty Takes Listening

Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.

Cisco Listens and Learns

Loyalty

Cisco Listens and Learns

Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Stand Out or Lose Out

Loyalty

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

You Know Me, Don't You?

Loyalty

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

Getting to the Second Sale

Loyalty

Getting to the Second Sale

How marketers can move one-and-done customers to repeat buyers.

Four Steps to Relevant Communications

Loyalty

Four Steps to Relevant Communications

All marketers want to be relevant, but many are confounded by how to do so cost effectively.

Measuring Customer Loyalty

Loyalty

Measuring Customer Loyalty

The data gained from loyalty programs is invaluable for direct marketing planning.

Raley's Grocery Chain Adds Social to the Loyalty Recipe

Loyalty

Raley's Grocery Chain Adds Social to the Loyalty Recipe

Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.

At What Price Loyalty? Answers

Loyalty

At What Price Loyalty? Answers

Loyalty and the dangers of social media. Here's how our readers would tackle the problem.

Train for Your Customer Experience Marathon

Loyalty

Train for Your Customer Experience Marathon

Only the nimble brands will survive.

Marketing Challenge: At What Price Loyalty?

Loyalty

Marketing Challenge: At What Price Loyalty?

This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?

When customers talk, prospects listen

Loyalty

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Rising to the top in an ocean of offers

Loyalty

Rising to the top in an ocean of offers

New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.

Customer loyalty: The gift that keeps on giving

Loyalty

Customer loyalty: The gift that keeps on giving

For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Loyalty

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Loyalty reprogrammed

Loyalty

Loyalty reprogrammed

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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