The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.