Loyal customers should be rewarded—not tossed to the side like an old doll.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
4 ways to make your loyalty program unique and engaging.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
The data gained from loyalty programs is invaluable for direct marketing planning.
Mobile provides a convenient alternative to the standard customer loyalty model
This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?
Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today.
Turning up the heat on a luke-warm customer experience
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
A visit to Delta.com is well worth the trip.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Southwest Airlines launched a shopping initiative that enables loyalty program members to earn points by making purchases with more than 700 retailers, said Katie McDonald, communications manager at Southwest Airlines. The "Southwest Rapid Rewards Shopping" program was built in collaboration with marketing technology company Cartera Commerce.
As the holiday movie season gears up, so do the marketing programs of theater operators AMC Entertainment and Regal Entertainment Group — marketing strategies that have come to rely upon online sales of tickets and partnerships with online ticket vendors.
Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
Competition among loyalty programs is more intense than ever, but are consumers cooling to them?
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.