7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
How to truly leave your customers salivating for more.
In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Loyal customers should be rewarded—not tossed to the side like an old doll.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
4 ways to make your loyalty program unique and engaging.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
The data gained from loyalty programs is invaluable for direct marketing planning.
Mobile provides a convenient alternative to the standard customer loyalty model
This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?
Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today.
Turning up the heat on a luke-warm customer experience
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
A visit to Delta.com is well worth the trip.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.