Loyalty Programs

Omni Hotels doubles rewards on rooms booked online to draw members

Nathan Golia November 17, 2009

New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year.
 

Borders launches free Wi-Fi in customer loyalty push

Mary Elizabeth Hurn November 11, 2009

Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season.
 

Hilton debuts first US iPhone, iPod Touch apps

Mary Elizabeth Hurn November 11, 2009

Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end of this year. It is the first time the company has used the channel in the US. The free apps for the Hilton and DoubleTree brands launched November 10.
 

Gap launches pilot loyalty program in Vancouver

Mary Elizabeth Hurn November 10, 2009

This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to his or her Sprize card.
 

MoneyGram expands loyalty program into Canada

Mary Elizabeth Hurn November 06, 2009

Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.
 

Neogen launches b-to-b loyalty program for veterinarians

Mary Elizabeth Hurn October 28, 2009

Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.
 

Loyalty takes flight at JetBlue

Dianna Dilworth October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

Cabela's partners with Cenex for co-branded card, loyalty program

Mary Elizabeth Hurn October 21, 2009

Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.
 

LoyaltyOne nabs stake in Brazilian loyalty firm

Mary Elizabeth Hurn October 19, 2009

Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.
 

Starwood launches Twitter, Facebook and iPhone apps for loyalty program

Mary Elizabeth Hurn October 13, 2009

Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.
 

Web-based retailer Joolwe.com launches online loyalty program

Mary Elizabeth Hurn October 12, 2009

Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.
 

JetBlue working with e-Dialog on e-mail marketing, loyalty program

Dianna Dilworth October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
 

How retailers can improve customer loyalty

Mark McGuire, president and co-founder, Alice.com September 30, 2009

Consumer packaged goods (CPG) manufacturers are faced with the growing challenge of how to connect and interact with consumers in efficient, targeted and value-added ways. Retailers account for such a large portion of CPG sales - and the resulting data - that manufacturers are in the dark about exactly who they should be targeting. The retail "middle man" knows what consumers want, while manufacturers spend billions dollars on advertising and marketing to figure it out. With such vast consumer insight, big-box retailers have created their own brands—private labels that copy manufacturer products at lower prices.
 

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

Don't discount the value of data in keeping loyalty programs engaging

Lee Gallagher Manager, Direct Marketing Solutions, InfoPrint.com September 28, 2009

Because I travel on a regular basis for my job, membership to the airlines and hotel loyalty clubs are a necessity. When not on the road, I belong to the grocery and warehouse clubs. I am always surprised that with all the information they seem to gather on my travel to food choices — why almost none can predict with accuracy my next purchase.
 

Peer-endorsed social loyalty program Peer2 launches

Mary Elizabeth Hurn September 24, 2009

Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.
 

American Express adds more options to Membership Rewards

Mary Elizabeth Hurn September 18, 2009

American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on September 16.
 

E-commerce an easy sell

Chantal Todé September 14, 2009

Retailers train their focus online in a tough market by investing in customer experience initiatives.
 

USAA launches e-commerce loyalty program

Mary Elizabeth Hurn September 09, 2009

USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.
 

Central Hockey League launches loyalty program

Mary Elizabeth Hurn September 01, 2009

The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.
 

Sears finds customers responding to thrifty offers

Chantal Todé August 31, 2009

With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for cost-conscious consumers looking to manage their holiday shopping.
 

Big Lots to launch first loyalty card program in Q3

Lauren Bell August 26, 2009

Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece.
 

Danversbank ups loyalty rewards to encourage debit card use

Lauren Bell August 24, 2009

Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.
 

Chase debuts loyalty card

Dianna Dilworth August 20, 2009

Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.
 

Jiffy Lube road-tests its first loyalty program

Lauren Bell August 17, 2009

Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program from the quick-service auto shop tracks customer visits and rewards regularly returning clients with free services and discounts
 

Dos and Don'ts of online fundraising

Chantal Todé August 14, 2009

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
 

Customer advocacy: Why do you need it? How do you get it?

Warren Hunter, Chairman/CEO, DMW Worldwide LLC August 13, 2009

When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: how do we find ways to assist them? But what's on my mind here is: what can we do to make our customers become advocates for us?
 

JetBlue latest airline to seek improved loyalty

Lauren Bell August 06, 2009

JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.
 
 

Airlines make bid for shrinking loyalty with new programs

Lauren Bell August 03, 2009

The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.
 

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