Loyalty Programs

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

By

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Reviving Consumer Loyalty in 2014

Reviving Consumer Loyalty in 2014

The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Don't Toy With Your Loyal Customers

Don't Toy With Your Loyal Customers

By

Loyal customers should be rewarded—not tossed to the side like an old doll.

Loyalty Programs Grow, But Participation Sinks

Loyalty Programs Grow, But Participation Sinks

By

Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

Consumers Want Loyalty (Rewards)

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

I Want You to Want Me

I Want You to Want Me

By

Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Anatomy of a Loyalty Program: Armadillo Willy's

Anatomy of a Loyalty Program: Armadillo Willy's

By

The barbecue chain shares the secret sauce in its tasty loyalty strategy.

Stand Out or Lose Out

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

By

Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Customer Experience Pays Off

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

2013 Essential Guide to Loyalty Marketing

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

Measuring Customer Loyalty

Measuring Customer Loyalty

The data gained from loyalty programs is invaluable for direct marketing planning.

Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty

Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty

By

Mobile provides a convenient alternative to the standard customer loyalty model

Marketing Challenge: At What Price Loyalty?

Marketing Challenge: At What Price Loyalty?

This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?

Breaking the loyalty model

Breaking the loyalty model

By

Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today.

How Argo Tea ruined my birthday (But not really!)

How Argo Tea ruined my birthday (But not really!)

By

Turning up the heat on a luke-warm customer experience

Loyalty reprogrammed

Loyalty reprogrammed

By

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

By

Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Evolve to establish emotional connections

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

Customer loyalty is healthy at Walgreens

Customer loyalty is healthy at Walgreens

By

The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Walgreen's loyalty program debut intensifies drugstore loyalty battle

By

Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.

Delta Air Lines website treats people like people, not cattle

Delta Air Lines website treats people like people, not cattle

A visit to Delta.com is well worth the trip.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

By

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

By

MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

Southwest Airlines Rapid Rewards forms agreement with Freecreditscore.com

By

Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.

Teenage apparel retailers struggle to integrate across marketing channels

Teenage apparel retailers struggle to integrate across marketing channels

By

Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

Constant Contact acquires CardStar

Constant Contact acquires CardStar

By

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.

Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.