Loyalty Programs

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

App of the Week: CardsApp

App of the Week: CardsApp

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The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

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7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

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Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Reviving Consumer Loyalty in 2014

Reviving Consumer Loyalty in 2014

The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Don't Toy With Your Loyal Customers

Don't Toy With Your Loyal Customers

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Loyal customers should be rewarded—not tossed to the side like an old doll.

Loyalty Programs Grow, But Participation Sinks

Loyalty Programs Grow, But Participation Sinks

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Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

Consumers Want Loyalty (Rewards)

Consumers Want Loyalty (Rewards)

Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.

I Want You to Want Me

I Want You to Want Me

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Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Anatomy of a Loyalty Program: Armadillo Willy's

Anatomy of a Loyalty Program: Armadillo Willy's

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The barbecue chain shares the secret sauce in its tasty loyalty strategy.

Stand Out or Lose Out

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

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Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Customer Experience Pays Off

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

2013 Essential Guide to Loyalty Marketing

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

Measuring Customer Loyalty

Measuring Customer Loyalty

The data gained from loyalty programs is invaluable for direct marketing planning.

Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty

Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty

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Mobile provides a convenient alternative to the standard customer loyalty model

Marketing Challenge: At What Price Loyalty?

Marketing Challenge: At What Price Loyalty?

This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?

Breaking the loyalty model

Breaking the loyalty model

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Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today.

How Argo Tea ruined my birthday (But not really!)

How Argo Tea ruined my birthday (But not really!)

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Turning up the heat on a luke-warm customer experience

Loyalty reprogrammed

Loyalty reprogrammed

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Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

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Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Evolve to establish emotional connections

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

Customer loyalty is healthy at Walgreens

Customer loyalty is healthy at Walgreens

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The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.

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