If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Loyal customers should be rewarded—not tossed to the side like an old doll.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
4 ways to make your loyalty program unique and engaging.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
The data gained from loyalty programs is invaluable for direct marketing planning.
Mobile provides a convenient alternative to the standard customer loyalty model
This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem?
Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today.
Turning up the heat on a luke-warm customer experience
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
A visit to Delta.com is well worth the trip.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.