Loyalty Programs: How Do Customers Feel About Them?

Are loyalty programs losing their cachét?

T.G.I. Friday’s ‘Give Me More Stripes’ members receive a ‘Jump the Line Pass’ after three visits.

T.G.I. Friday’s ‘Give Me More Stripes’ loyalty program.

Southwest gave away 100,000 “Rapid Rewards Points” to 100 members to promote its revamped loyalty program.

The Southwest Rapid Rewards Visa card.

Emerald Club Executive members are able to bypass the counter at any retail location, choose any car they want at the lot, select an upgrade, return cars faster by opting for electronic receipts and “Drop & Go” service.

GameStop’ PowerUp program uses Kongregate to track which games customers find most fun.

Hospitality and travel company Carlson’s mobile app. Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31.

American Airlines launched the AAdvantage ‘Mystery Miles’ program to acquire ‘likes’ on Facebook.

Consumers that ‘liked’ the AAdvantage program on Facebook were able to earn between 100 and 100,000 miles.

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.