Loyalty Programs: How Do Customers Feel About Them?

Are loyalty programs losing their cachét?

T.G.I. Friday’s ‘Give Me More Stripes’ members receive a ‘Jump the Line Pass’ after three visits.

T.G.I. Friday’s ‘Give Me More Stripes’ loyalty program.

Southwest gave away 100,000 “Rapid Rewards Points” to 100 members to promote its revamped loyalty program.

The Southwest Rapid Rewards Visa card.

Emerald Club Executive members are able to bypass the counter at any retail location, choose any car they want at the lot, select an upgrade, return cars faster by opting for electronic receipts and “Drop & Go” service.

GameStop’ PowerUp program uses Kongregate to track which games customers find most fun.

Hospitality and travel company Carlson’s mobile app. Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31.

American Airlines launched the AAdvantage ‘Mystery Miles’ program to acquire ‘likes’ on Facebook.

Consumers that ‘liked’ the AAdvantage program on Facebook were able to earn between 100 and 100,000 miles.

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...