loyalty marketing

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

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Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

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In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

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Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

Only 16% of Consumers Redeem Loyalty Rewards

Only 16% of Consumers Redeem Loyalty Rewards

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Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.

Don't Toy With Your Loyal Customers

Don't Toy With Your Loyal Customers

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Loyal customers should be rewarded—not tossed to the side like an old doll.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

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A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

In a Big Hurry for Big Data?

In a Big Hurry for Big Data?

Five loyalty analytics rules to remember before rushing in.

Loyalty Programs Grow, But Participation Sinks

Loyalty Programs Grow, But Participation Sinks

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Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

Finding the Real Low-Hanging Fruit

Finding the Real Low-Hanging Fruit

Use loyalty data to identify key target segments and get more revenue from existing customers.

I Want You to Want Me

I Want You to Want Me

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Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Don't You Know Who I Am?

Don't You Know Who I Am?

How brands can avoid being the dumb bounder and use the velvet rope as an advantage.

The Best Customer Experience: Instant Gratification

The Best Customer Experience: Instant Gratification

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Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.

You Know Me, Don't You?

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

Stand Out or Lose Out

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

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Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Cisco Listens and Learns

Cisco Listens and Learns

Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.

Loyalty Takes Listening

Loyalty Takes Listening

Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.

Are You (Customer) Experienced?

Are You (Customer) Experienced?

Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.

2013 Essential Guide to Loyalty Marketing

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

At What Price Loyalty? Answers

At What Price Loyalty? Answers

Loyalty and the dangers of social media. Here's how our readers would tackle the problem.

John Kottcamp, chief strategy officer & CMO, Tahzoo

John Kottcamp, chief strategy officer & CMO, Tahzoo

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Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.

Removing the Obstacles to Customer Loyalty

Removing the Obstacles to Customer Loyalty

How businesses can overcome the five main challenges to loyalty marketing success

All Loyalty Is Not Created Equally

All Loyalty Is Not Created Equally

Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.

Behaviors Trump Emotions

Behaviors Trump Emotions

I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.

Loyalty reprogrammed

Loyalty reprogrammed

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Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

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Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

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