loyalty marketing

I Want You to Want Me

I Want You to Want Me By

Hard Rock Café turns its loyalty program up to 11 with a global relaunch.

Don't You Know Who I Am?

Don't You Know Who I Am?

How brands can avoid being the dumb bounder and use the velvet rope as an advantage.

The Best Customer Experience: Instant Gratification

The Best Customer Experience: Instant Gratification By

Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.

You Know Me, Don't You?

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

Stand Out or Lose Out

Stand Out or Lose Out

4 ways to make your loyalty program unique and engaging.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty By

Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

Cisco Listens and Learns

Cisco Listens and Learns

Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.

Loyalty Takes Listening

Loyalty Takes Listening

Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.

Are You (Customer) Experienced?

Are You (Customer) Experienced?

Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.

2013 Essential Guide to Loyalty Marketing

2013 Essential Guide to Loyalty Marketing

The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.

At What Price Loyalty? Answers

At What Price Loyalty? Answers

Loyalty and the dangers of social media. Here's how our readers would tackle the problem.

John Kottcamp, chief strategy officer & CMO, Tahzoo

John Kottcamp, chief strategy officer & CMO, Tahzoo By

Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.

Removing the Obstacles to Customer Loyalty

Removing the Obstacles to Customer Loyalty

How businesses can overcome the five main challenges to loyalty marketing success

All Loyalty Is Not Created Equally

All Loyalty Is Not Created Equally

Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.

Behaviors Trump Emotions

Behaviors Trump Emotions

I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.

Loyalty reprogrammed

Loyalty reprogrammed By

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide By

Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Customer loyalty: The gift that keeps on giving

Customer loyalty: The gift that keeps on giving By

For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Beauty product retailers tick all the boxes, but only one passes the sniff test

Beauty product retailers tick all the boxes, but only one passes the sniff test By

At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.

When Customer Service Is Marketing

When Customer Service Is Marketing By

Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.

Driving growth with loyalty segmentation

Driving growth with loyalty segmentation

Encouraging loyal, engaged customers to recommend and refer can help enhance marketing performance and improve sales results.

Embrace the new omnichannel experience

Embrace the new omnichannel experience

For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.

B2B loyalty marketing deconstructed

B2B loyalty marketing deconstructed

In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Customer loyalty is healthy at Walgreens

Customer loyalty is healthy at Walgreens By

The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Walgreen's loyalty program debut intensifies drugstore loyalty battle By

Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.

Tip the balance to loyal patrons

Tip the balance to loyal patrons

By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money.

Ski resort caters to millennials with a fun season pass that appeals to their wallets

Ski resort caters to millennials with a fun season pass that appeals to their wallets By

If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.

Express launches NEXT loyalty program

Express launches NEXT loyalty program

Apparel retailer Express launched a loyalty program titled Express NEXT, which will allow customers to earn points not only for what they buy, but also for engaging with the company through social media, said Jim Thompson, Director of CRM at Express.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.