Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.
Loyal customers should be rewarded—not tossed to the side like an old doll.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Five loyalty analytics rules to remember before rushing in.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Relevance in high-priority customer interactions builds long-term loyalty.
4 ways to make your loyalty program unique and engaging.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
Loyalty and the dangers of social media. Here's how our readers would tackle the problem.
Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.
How businesses can overcome the five main challenges to loyalty marketing success
Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.
Encouraging loyal, engaged customers to recommend and refer can help enhance marketing performance and improve sales results.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.