Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Companies are falling short when it comes to meaningfully engaging loyal customers, says a new Forrester study.
Loyal customers should be rewarded—not tossed to the side like an old doll.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Five loyalty analytics rules to remember before rushing in.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
Use loyalty data to identify key target segments and get more revenue from existing customers.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Relevance in high-priority customer interactions builds long-term loyalty.
4 ways to make your loyalty program unique and engaging.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
Loyalty and the dangers of social media. Here's how our readers would tackle the problem.
Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers need to know.
How businesses can overcome the five main challenges to loyalty marketing success
Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.