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 loyalty marketing

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

Southwest Airlines launches retail rewards program

November 17, 2011

Southwest Airlines launched a shopping initiative that enables loyalty program members to earn points by making purchases with more than 700 retailers, said Katie McDonald, communications manager at Southwest Airlines. The "Southwest Rapid Rewards Shopping" program was built in collaboration with marketing technology company Cartera Commerce.
 

Thanks a lot, Mom: Emotional attachment predicts buying behavior?

October 27, 2011

You may think you're a terrifically unique individual, but I'll bet that if you drive a Honda and enjoy cable TV, there are three shows in this fall's 235-show lineup that you'll *really* dig. And I know exactly which ones they are.
 

Cola giants scurry to attract younger 
consumers in decades-long turf war

October 01, 2011

At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.
 

Dunkin' Donuts launches Facebook sweepstakes

September 29, 2011

Dunkin' Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia, vice president of consumer engagement at Dunkin' Brands said in an email. The campaign will be promoted through targeted emails to DD Perks Rewards loyalty program members and on Twitter.
 

Q&A: Jeff Paradise, FYI Direct, SVP

September 07, 2011

Jeff Paradise, SVP of FYI Direct, a direct-to-consumer credit and identity protection services company, discusses the brand's loyalty initiatives and the decision to tap CrossBow Group for an upcoming digital acquisition initiative.
 

Brands award customers points and gain appeal through online rewards programs

David Ward September 01, 2011

There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap.
 

Thank goodness for Darla

Scott Donaton, CEO, Ensemble September 01, 2011

Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder.
 

Q&A: Marc Caltabiano, VP of marketing and products at Cartera Commerce

August 24, 2011

Marc Caltabiano, VP of marketing and products at Cartera Commerce, a marketing technology company that enables online shopping programs, discusses customer loyalty and how technology has helped revolutionize rewards programs.
 

Virgin America, Hertz partner on car-rental promotions

August 18, 2011

Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.
 

Everyone loves a playground

Michael Leis, VP management director of digital at Draftfcb August 17, 2011

Instead of treating loyalty programs like old-time banks, we should treat them like playgrounds.
 

Barclaycard US launches loyalty shopping program

August 16, 2011

Barclaycard US, the payments business of financial services company Barclays, has launched a shopping platform for more than 1,000 co-branded card programs. The platform will enable cardholders to automatically earn discounts, rewards, miles and cash back for on- and offline purchases with participating retailers.
 

IHG launches an integrated shopping rewards program

August 03, 2011

InterContinental Hotels Group (IHG) launched an integrated shopping rewards program, Priority Club Shopping, on August 3 that will enable IHG Priority Club members to earn loyalty points for shopping with more than 600 retailers, said Mark Shepherd, director of partnership programs at IHG.
 

A special occasion at Hallmark Cards

August 01, 2011

Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.
 

American Airlines launches sweepstakes to promote luxury service

July 25, 2011

American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.
 

American Express launches Facebook deals, rewards applications

July 19, 2011

American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.
 

CVS promotes digital rewards with social campaign

July 08, 2011

CVS Caremark launched a digital campaign to support the ExtraCare Rewards loyalty program on July 8. The effort, which encourages consumers to cash in loyalty points, includes a CVS/pharmacy Facebook page with interactive content and loyalty program information.
 

Carlson to complete rebrand in October, continue creative marketing services

July 07, 2011

Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.
 

Consumer word-of-mouth activity down since start of recession: Colloquy

Michael Corso May 19, 2011

Consumers have cut back significantly on sharing opinions about companies, as well as their products and services, since the beginning of the "Great Recession," according to research from Colloquy. Fifty-eight percent of consumers said they have discussions with family members, friends and colleagues about the brands they use, down from 73% in 2008, according to the loyalty marketing consultancy.
 

MasterCard campaign highlights World Elite benefits

May 16, 2011

MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite.
 

Marriott and JetBlue launch joint loyalty program initiative

May 02, 2011

Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
 

Airlines still don't get it

April 15, 2011

This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up.
 

Huggies names Ogilvy & Mather digital AOR

April 14, 2011

Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.
 

American Airlines, British Airways promote loyalty contest through social media

April 13, 2011

American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.
 

Dunkin' Donuts takes loyalty program nationwide

April 06, 2011

Dunkin' Donuts unveiled its first national customer loyalty program, "DD Perks Rewards," on April 5. The initiative allows members to redeem unlimited rewards for purchases made with a Dunkin' Donuts Card. Dunkin' Donuts will also ask customers who register for the loyalty program to opt in to its database to receive future email and SMS marketing messages about new offers, products and store openings.
 

Carlson relaunches loyalty program

March 31, 2011

Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months.
 

TGI Friday's revamps 'Give Me More Stripes' rewards

March 29, 2011

TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.
 

Virgin America launches loyalty program for SMBs

March 16, 2011

Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline.
 

Southwest Airlines launches sweepstakes to promote revamped rewards program

March 15, 2011

Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will give away 10 million rewards points to existing and new members through the sweepstakes. One hundred members will each win 100,000 "Rapid Rewards Points." Non-members can sign up for the loyalty program to become eligible to win.
 

Southwest revamps Rapid Rewards program

January 06, 2011

Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.