LoyalTea works on me

Share this article:
Kotex's awesome Pinterest campaign
Kotex's awesome Pinterest campaign

As a woman in my mid-20s, I'm a member of a ton of loyalty programs. Airlines, restaurants, grocery stores, retail shops, hotels — you name it. It's just a part of the spending culture for people in my age group.

My most recent acquisition was Argo Tea, a love of mine since I was in college. It's called the "LoyalTea Club." Cute, right?

Although I have yet to actually redeem any of my rewards (I certainly plan to), it's a program that has me more excited than others have in the past, and here's why: The rewards are clear and I know exactly how to earn and use them.

Every 11th drink is free. Food is 10% off when I buy it with a drink. And I get double points if I go before 9 a.m. — proof to me that Argo Tea is viewed less like Starbucks and more as a luxury item, but I digress. The free drink on my birthday made it worth joining, even if it meant signing up for their email list. The rewards are easy to remember and explain and I could easily rattle them off to a friend in an elevator — and I have. Check it out. It doesn't get much simpler than this.

LoyalTea does exactly what a loyalty program is supposed to do. It makes me feel rewarded without making me feel taken advantage of. And because it's right by our Direct Marketing News offices, I fully expect to actually reap the benefits I'll surely earn.

Yes, stores with small-time purchases like coffee and tea shops have more flexibility to do this than, say, an airline or hotel company. But the lesson is the same. If your company's rewards aren't clear, you won't get what you want from your best customers, your loyal loyalty members.

Now, I'm craving a green passion fruit bubble tea. Yum.

See? LoyalTea works. It's that simple.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.