Direct Line Blog

LoyalTea works on me

Share this article:
Kotex's awesome Pinterest campaign
Kotex's awesome Pinterest campaign

As a woman in my mid-20s, I'm a member of a ton of loyalty programs. Airlines, restaurants, grocery stores, retail shops, hotels — you name it. It's just a part of the spending culture for people in my age group.

My most recent acquisition was Argo Tea, a love of mine since I was in college. It's called the "LoyalTea Club." Cute, right?

Although I have yet to actually redeem any of my rewards (I certainly plan to), it's a program that has me more excited than others have in the past, and here's why: The rewards are clear and I know exactly how to earn and use them.

Every 11th drink is free. Food is 10% off when I buy it with a drink. And I get double points if I go before 9 a.m. — proof to me that Argo Tea is viewed less like Starbucks and more as a luxury item, but I digress. The free drink on my birthday made it worth joining, even if it meant signing up for their email list. The rewards are easy to remember and explain and I could easily rattle them off to a friend in an elevator — and I have. Check it out. It doesn't get much simpler than this.

LoyalTea does exactly what a loyalty program is supposed to do. It makes me feel rewarded without making me feel taken advantage of. And because it's right by our Direct Marketing News offices, I fully expect to actually reap the benefits I'll surely earn.

Yes, stores with small-time purchases like coffee and tea shops have more flexibility to do this than, say, an airline or hotel company. But the lesson is the same. If your company's rewards aren't clear, you won't get what you want from your best customers, your loyal loyalty members.

Now, I'm craving a green passion fruit bubble tea. Yum.

See? LoyalTea works. It's that simple.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?