Lowe Lintas Columbian, Draftworld Merge
All of Columbian's clients and employees will be transferred to Draftworld. Both firms are located in Chicago.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.