Lowe Lintas Columbian, Draftworld Merge
All of Columbian's clients and employees will be transferred to Draftworld. Both firms are located in Chicago.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?