Lowe Lintas Columbian, Draftworld Merge
All of Columbian's clients and employees will be transferred to Draftworld. Both firms are located in Chicago.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.