Lowe Group Debuts Lowe Live Relationship Marketing Division

Share this article:
Lowe Group, part of the Interpublic Group of Companies, has clubbed together its direct and Internet marketing arms to form a new relationship marketing division, Lowe Live.


Based in New York, Lowe Live will combine direct, interactive and database marketing. It will start with a staff of 400 and billings of more than $450 million. Clients include Merrill Lynch, Heineken, Marriott, HSBC, British Airways, Saab and Orange.


Floyd Miller will become chairman/CEO of Lowe Live. He founded Miller/Huber, a San Francisco agency that is now Lowe Live's Bay-area hub.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.