Lowe Fox Pavlika's Work for Rite Aid to Debut in '99
While direct mail will be one of the components of the campaign, other aspects have not yet been revealed. Advertising is expected to be launched in the first quarter of 1999.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.