Lowe Fox Pavlika's Work for Rite Aid to Debut in '99
While direct mail will be one of the components of the campaign, other aspects have not yet been revealed. Advertising is expected to be launched in the first quarter of 1999.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Give the gift of simplicity this holiday season.