Lowe Fox Pavlika's Work for Rite Aid to Debut in '99
While direct mail will be one of the components of the campaign, other aspects have not yet been revealed. Advertising is expected to be launched in the first quarter of 1999.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.