Lovemoney.com hires StrongMail for e-mail marketing

Share this article:
Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.

Lovemoney.com operates by the mantra, ‘have a better relationship with your money,' using social media and personalization on the site to achieve this relationship. The financial company plans to use the StrongMail platform to optimize personalization in these messages.

“The success of our e-mail strategy plays a direct part in our commercial success. It's critical that we identify the most relevant content for each customer and then ensure that this content gets through so they can benefit from it,” said Ian Major, operations director at LoveMoney.com, in a statement. “If we fail in either of these requirements, we risk losing the engagement of our customers and, subsequently, we could lose revenue.”

LoveMoney.com sends e-mails to more than one million clients, about 30 million e-mails a month in total. LoveMoney.com joins other StrongMail UK clients including The Motley Fool UK (www.fool.co.uk), which was sending a similar volume of e-mail.


Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.