Lorton Data acquires Aldata

Share this article:
In a strategic move intended to enhance its ability to work on direct marketing campaigns from the initial stages through to performance analytics, data management services firm Lorton Data has acquired Aldata, a list acquisition company.

Aldata, in business since 1985, specializes in all aspects of database and list services, including access to more than 65,000 lists in more than 220 consumer and business classifications, as well as list segmentation for testing and profiling. Lorton Data helps direct marketers enhance, manipulate and analyze data to make their campaigns more efficient and cost effective, and to gain insight into the success of their campaigns. The two companies have worked together on customer projects for more than 20 years.

“This acquisition is part of our growth strategy,” said Ray Davey, president at Lorton Data, in a statement. “The transaction provides an immediate revenue increase of over 30% and extends our reach in the marketplace. This is the first step in a series of exciting plans we have to grow our customer base and service offerings in the coming months.”

Aldata will remain intact as a list services division of Lorton Data. Michael Harris, Aldata's CEO, will direct the newly formed division.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.