Lori Connolly

director of research and analytics for Merkle’s Interactive Solutions group

Most Recent Articles by Lori Connolly

Targeting high-value online segments via e-mail

A similarity exists between direct mail and e-mail in that the customers who spend more receive more touches — catalogs in the case of direct mail and promotional offers for e-mail. This "catalog effect" in e-mail, like direct mail, is in part driven by purchase behaviors: The more orders placed online, the more transactional messages and promotional offers follow. This causes more inbox competition, in much the same way as off-line efforts vie for attention in the physical mailboxes of top spenders.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »