Lori Wizdo

Lori Wizdo is a VP at Knoa Software, a provider of end-user experience management solutions, has worked in the enterprise software industry since 1979. She can be reached Lori at lwizdo@knoa.com.

Most Recent Articles by Lori Wizdo

The Third Stakeholder: The end-user's impact on CRM ROI

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Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized.

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