Most Recent Articles by Lori Wizdo
Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...