Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.