L'Oreal Paris Getting Interactive Makeover
L'Oreal Paris named R/GA, New York, as its global interactive agency of record after a six-month review. The agency will handle interactive work for L'Oreal Paris categories like cosmetics, skin care, hair care and hair color.
Tactics planned include brand campaigns, online customer relationship marketing, Web presence worldwide, emerging media, mobile marketing and interactive television.R/GA is part of Interpublic Group of Companies Inc., a New York agency holding company. Run by chairman/CEO Bob Greenberg, R/GA has clients like Nestle Purina, Subaru, Lowe's, Nokia and Avaya.