December 07, 1999

LookSmart, Netcentives to Develop Loyalty Program

LookSmart, San Francisco, CA, an online directory and content provider, yesterday announced an alliance with Netcentives, also San Francisco, an online rewards-based incentive program provider, to develop a loyalty program around its products. The loyalty program will be used by LookSmart to reward frequent users of its site and services. Netcentives' 2-year-old ClickRewards, its proprietary online loyalty program, is also used by clients including CDNow, E-Trade, and Macys.com.

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