LookSmart Adds Ad Management Tool

Share this article:
NEW YORK -- LookSmart, an online media and technology company specializing in vertical search, released a new version of its AdCenter API at yesterday's SES show.


The API allows advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart's search network with minimal effort, according to the firm.


LookSmart also signed several agreements with pay-per-click management and analytics software providers, including APEX Pacific, BidRank, ClickTracks and Omniture, to use the LookSmart API in their applications.


"The release, coupled with the integration partnerships, will help increase advertisers' options for buying and managing campaigns with LookSmart," said Bryan Everett, senior vice president of sales at LookSmart.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US