Looking Glass Offers Cohorts Data Online

Share this article:
Looking Glass Inc., Denver, said consumer marketers now can access the information on Cohorts, its market segmentation system, through the Web. Cohorts identifies 27 groups of U.S. consumers based on their demographic and lifestyle characteristics.


Looking Glass redesigned its Web site and offers visitors descriptions and illustrations of all 27 Cohorts groups, as well as marketing applications for Cohorts information specific to their companies.


The site also contains case studies, an explanation of how Cohorts was developed, and an overview of Looking Glass. Users of the Looking Glass Cohorts segmentation system can apply the information collected on their customer database to versioned marketing messages.


"We created the Web site with appropriately versioned paths for marketers -- online, offline (or traditional) and integrated -- interested in database segmentation," said Jock Bickert, CEO of Looking Glass.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.