The Direct Marketing News staff pays homage to the grumpiest cat around. She also happens to be on the cover of our July issue. Our challenge to you: Take a photo of yourself looking grumpy and tweet us @dmnews or send your pic to email@example.com. If it's grumpy enough (a panel of in-house grumpiness experts will be convened to weigh in), we'll add your photo to the slideshow.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.